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Local NBA Ratings Up Two Percent From Last Season
From the opening tipoff on Oct. 18 through the close of the 22-23 NBA regular season on April 9, local NBA deliveries were up two percent compared to last season, giving regional sports networks their highest ratings in five seasons. When weighted by market size and duration, the RSNs averaged 39,801 household impressions per NBA game, topping the deliveries for TNT (26,342) and ESPN (20,531). This means local sports networks are drawing a larger crowd of NBA fans than their larger TV rivals. The Golden State Warriors this season averaged 132,286 households per game on NBC Sports Bay Area, eclipsing the 42,309 local households that tuned into TNT's competitive coverage.
From the opening tipoff on Oct. 18 through the close of the 22-23 NBA regular season on April 9, local NBA deliveries were up two percent compared to last season, giving regional sports networks their highest ratings in five seasons.
When weighted by market size and duration, the RSNs averaged 39,801 household impressions per NBA game, topping the deliveries for TNT (26,342) and ESPN (20,531). This means local sports networks are drawing a larger crowd of NBA fans than their larger TV rivals.
The Golden State Warriors this season averaged 132,286 households per game on NBC Sports Bay Area, eclipsing the 42,309 local households that tuned into TNT's competitive coverage.
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